Rock The Bells To Honor Cultural Impact With New Award
The pervasiveness of hip hop’s affect has lengthy been recognized since earlier than it was declared the most consumed genre in music in 2017. We see it in commercials, sports activities, advertising and marketing — hip hop guidelines the world.
This is the reason BETs announcement of the model new “Rock The Bells Cultural Affect Award," set to be introduced on the upcoming BET Hip Hop Awards on Oct. 5, makes all of the sense on the earth.
In a brand new partnership with LL Cool J’s Rock The Bells, a world way of life model and preeminent voice for traditional and timeless hip hop, the award will debut on the 2021 BET Hip Hop Awards, honoring the huge cultural affect hip hop artistry has on standard tradition, bridging the hole between all generations of hip hop lovers.
LL Cool J will current the first-ever honor to Grammy Award-winning rapper, entrepreneur and four-time BET Hip Hop Awards nominee Tyler, The Creator, honoring his spectacular cultural contributions, expertise and unbounded creativity that has cemented him as one of the vital revolutionary forces in music.
Along with the “Rock The Bells Cultural Affect Award,” Tyler, The Creator is nominated for 4 2021 BET Hip Hop Awards together with “Greatest Stay Performer,” “Hip Hop Artist of The Yr,” “Hip Hop Album of The Yr,” and “Producer of The Yr.”
“At Rock The Bells a part of our mission is to bridge the hole of Hip Hop’s wealthy historical past to the current, which is why we're thrilled to crew up with BET, an organization that has at all times been on the forefront of Black tradition,'' stated LL. “I'm proud to honor Tyler, the Creator, with the first-ever ‘Rock The Bells Cultural Affect Award,’ which celebrates an artist who continues to interrupt down the standard boundaries of Hip Hop tradition. His fearlessness and creativity speaks to the affect he’ll have on future Hip hop generations.”
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